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Socio-Economic Aspects of Free Public Transport Read chapter Read first chapter

2019 | OriginalPaper | Chapter

The Mechanism for Creating an Effective International Strategic Alliance in the Field of Air Transportation

Authors : Nataliya Kazakova, Elena Shuvalova, Alisa Chemarina, Artem Nikanorov, Irina Kurochkina, Elizaveta Sokolova

Published in: Reliability and Statistics in Transportation and Communication

Publisher: Springer International Publishing

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Abstract

Today, international strategic alliances in the field of air transportation represent a progressive form of business integration that allows top management to implement a global strategy for the development of the industry. The result of the study is a developed by the authors’ mechanism for creating an effective international strategic alliance, which includes a set of analytical procedures for assessing the key success factors, risks and synergistic financial effect of airline participation in the Alliance. The algorithm of formation includes the following stages: analysis of the current state of business and identification of the strengths and potential capabilities of the alliance from the perspective of strategic development; development of the alliance strategy; formation of the optimal structure of the alliance for the implementation of the strategy; evaluation of the effectiveness of airline participation in the Alliance.

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Metadata
Title
The Mechanism for Creating an Effective International Strategic Alliance in the Field of Air Transportation
Authors
Nataliya Kazakova
Elena Shuvalova
Alisa Chemarina
Artem Nikanorov
Irina Kurochkina
Elizaveta Sokolova
Copyright Year
2019
Book
Reliability and Statistics in Transportation and Communication

Print ISBN: 978-3-030-12449-6

Electronic ISBN: 978-3-030-12450-2

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-12450-2_67

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