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2011 | OriginalPaper | Chapter

The New Role of Business in Society

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What is the role of business in society? This essay argues that we are in the midst of a major paradigm shift in our understanding of the purpose of business and that this new understanding holds much promise for business being a significant force for peace in our world. Examples of what companies are doing and why they are doing it will be provided. What we are seeing is the emergence of a view of the firm as a socially responsible political actor in the global economy and as an institution that can generate not only material wealth but also wealth that nourishes the full range of human needs, or what some call spiritual capital (Williams, 2008).

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Metadata
Title
The New Role of Business in Society
Copyright Year
2011
DOI
https://doi.org/10.1007/978-0-230-32145-8_42

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