2014 | OriginalPaper | Chapter
The New Social Contract: The Business of Values
Author : Ramsay Najjar
Published in: Business and Education in the Middle East
Publisher: Palgrave Macmillan UK
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The following chapter addresses the topic ‘Winds of Business Change’ by examining the evolving relationship between business and society and the emergence of a new social contract. It explores implications for the corporate communication of social responsibility and makes a case for aligning global agendas in the future.