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2016 | OriginalPaper | Chapter

4. The Paradigm Shift: From Static to Evolutionary/Dynamic/Transformational/Networked/Modular/Dynamic Business Model Concept

Author : Zvezdan Vukanović

Published in: Foreign Direct Investment Inflows Into the South East European Media Market

Publisher: Springer International Publishing

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Abstract

In this modern digital world as opposed to the traditional one, translating business strategy into business processes has become much more of a challenge. Business processes are now mainly digitized and ICT enabled. Consequently, today's ICT-based businesses' environment and management are more dynamic, characterized by ongoing fast changes and severe stakeholders' pressure. Therefore, the dynamic BM has risen to prominence as a conceptual and contextual tool of “alignment” to fill the gap between corporate strategy and business processes including their web, Internet, and digital infrastructure, providing crucial harmonization among these organizational layers. A successful business should treat the business strategy, BM, and business processes along with their IS, as a harmonized package. Furthermore, the author argues that the BM is an essential conceptual tool of alignment in digital business. More specifically, it represents an intermediate layer between business strategy and ICT-enabled business processes, fulfilling the missing link created by the complex and digitized environment.

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Title: The Paradigm Shift: From Static to Evolutionary/Dynamic/Transformational/Networked/Modular/Dynamic Business Model Concept
Author: Zvezdan Vukanović
Publisher: Springer International Publishing
Book: Foreign Direct Investment Inflows Into the South East European Media Market
Print ISBN: 978-3-319-30510-3

Electronic ISBN: 978-3-319-30512-7

Copyright Year: 2016
DOI: https://doi.org/10.1007/978-3-319-30512-7_4