2013 | OriginalPaper | Chapter
The Power of We
Authors : Jeanette Nyden, Kate Vitasek, David Frydlinger
Published in: Getting to We
Publisher: Palgrave Macmillan US
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With a WIIFWe mindset and the Getting to We process in place, the companies profiled in this chapter have developed highly collaborative and sustainable business relationships. By embracing the WIIFWe philosophy, they formed a framework for collaborative and trusting relationships.