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2017 | Book

Introduction Read chapter Read first chapter

The Preference-Driven Lead User Method for New Product Development

A Comprehensive Way to Stimulate Innovations with Internal and External Sources

Author: Alexander Sänn

Publisher: Springer Fachmedien Wiesbaden

Book Series : Forschungs-/Entwicklungs-/Innovations-Management

Part of: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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About this book

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.

Table of Contents

Frontmatter
Chapter 1. Introduction
Abstract
Innovation matters! Being innovative is a beneficial opportunity to step ahead of the state of the art and to discover new business models. Companies need to stimulate innovations to improve their internal processes, to establish new markets, and to differentiate their products in a mature market by addressing future customer needs. Nevertheless, being innovative is a challenging task and is generally assumed as demanding high investments to discover these new horizons.
Alexander Sänn
Chapter 2. Lead User Product Development
Abstract
It is crucial for businesses to generate innovations in order to promote growth and establish themselves competitively in a market through new product lines. This requires the generation of truly successful innovations and a certain trust by the senior management to the applied methods, which may result in an unexpected outcome. A huge amount of a company’s resources and methodological knowledge is further required to transform theoretical knowledge from innovation management into practical application.
Alexander Sänn
Chapter 3. Consumer Preferences
Abstract
Surveying consumer preferences in a direct way is necessary to understand needs of ordinary consumers and the addressed market. Self-explicated measurement, for example, represents a compositional method. Typically, respondents are asked to rate attributes and attribute levels that are important for future products.
Alexander Sänn
Chapter 4. The Preference-Driven Lead User Method
Abstract
The Preference-Driven Lead User Method focuses on challenges that are derived from the traditional lead user method. The major methodological adaption is formed by addressing the basic research question “Can the lead user method and preference measurement be combined to result in an integrated method for new product development and outperform the standard sequential development?”.
Alexander Sänn
Chapter 5. Empirical Comparison in the Field of Industrial IT Security
Abstract
The Preference-Driven Lead User Method is applied within the field of industrial IT security for Critical Infrastructures (CRITIS). This field has become of major importance in recent years since IT security vulnerabilities started to become prominent in the media. Today, relevant trends like the Internet-of-Things and Cyber-Physical Systems require reliable IT security mechanisms to work properly.
Alexander Sänn
Chapter 6. Empirical Verification of Strengths and Weaknesses
Abstract
Academic applications of the lead user method point to several challenges in practice, which could be derived from theoretical input and observations in chapter 2. The present chapter deepens the understanding of practical strengths and weaknesses and gives insights into the automotive industry, the mechanical engineering industry, and the market intelligence industry in Germany.
Alexander Sänn
Chapter 7. Conclusion and Outlook
Abstract
The present thesis proposed the Preference-Driven Lead User Method for NPD.
Alexander Sänn
Backmatter
Metadata
Title
The Preference-Driven Lead User Method for New Product Development
Author
Alexander Sänn
Copyright Year
2017
Electronic ISBN
978-3-658-17263-3
Print ISBN
978-3-658-17262-6
DOI
https://doi.org/10.1007/978-3-658-17263-3

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