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Self-Concept and Retailing Strategy Read chapter Read first chapter

2015 | OriginalPaper | Chapter

The Relationship Between Changes in Importance of Store Attributes and Employment Status of Female Heads of Household: An Empirical Investigation

Authors : A. Ben Oumlil, C. P. Rao

Published in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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The purpose of this study is to assess the impact of changing economic conditions on female consumers’ store selection and patronage orientations. Specifically, primary emphasis is to consider employment status of the female head (or wife) of the household in explaining the relationship between the changes in the economic situation in the past few years and their effects on female shoppers’ store selection behavior.

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previous chapter Forecasting the Index of Consumer Sentiment
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Metadata
Title
The Relationship Between Changes in Importance of Store Attributes and Employment Status of Female Heads of Household: An Empirical Investigation
Authors
A. Ben Oumlil
C. P. Rao
Copyright Year
2015
Book
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16942-2

Electronic ISBN: 978-3-319-16943-9

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16943-9_97