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2017 | OriginalPaper | Chapter

The Relationship Between Visual Website Complexity and a User’s Mental Workload: A NeuroIS Perspective

Author : Ricardo Buettner

Published in: Information Systems and Neuroscience

Publisher: Springer International Publishing

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Abstract

I report results from an experiment on the relationship between visual website complexity and users’ mental workload. Applying a pupillary based workload assessment as a NeuroIS methodology, I found indications that a balanced level of navigation complexity, i.e., the number of (sub)menus, in combination with a balanced level of information complexity, is the best choice from a user’s mental workload perspective.

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Metadata
Title
The Relationship Between Visual Website Complexity and a User’s Mental Workload: A NeuroIS Perspective
Author
Ricardo Buettner
Copyright Year
2017
DOI
https://doi.org/10.1007/978-3-319-41402-7_14

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