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12. The Role of Alternative Online Political Media in the 2019 General Election

  • 2022
  • OriginalPaper
  • Chapter
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Abstract

The chapter delves into the significant role played by Alternative Online Political Media (AOPM) during the 2019 UK General Election, examining the activities of both left-wing and right-wing outlets. It begins by summarizing the state of AOPM at the start of the election, highlighting their influence, content, and organizational structures. The chapter then provides an account of how key sites engaged with the election campaign, using quantitative data and qualitative observations to illustrate their media logics and dissemination strategies. Finally, it examines the aftermath effects of the election on these sites, including their adaptations and continued relevance in the post-election landscape. This comprehensive analysis offers a fascinating glimpse into the evolving dynamics of political media and its impact on modern elections.

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Title
The Role of Alternative Online Political Media in the 2019 General Election
Authors
Declan McDowell-Naylor
Stephen Cushion
Richard Thomas
Copyright Year
2022
DOI
https://doi.org/10.1007/978-3-030-81406-9_12
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