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2015 | OriginalPaper | Chapter

The Role of Marketing in Economic Development

Author : Tuncer Arif

Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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Most writings on economic growth have focused on industrialization and increasing industrial productivity. This traditional approach neglects the role of marketing in stimulating economic growth via increasing productivity in all sectors of the economy and in integrating segmented markets in developing areas. Marketing by integrating the large rural sector into the national market converts a static system into a dynamic system.

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Metadata
Title
The Role of Marketing in Economic Development
Author
Tuncer Arif
Copyright Year
2015
Book
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16945-3

Electronic ISBN: 978-3-319-16946-0

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16946-0_128