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Success Factors Affecting the Adoption of Artificial Intelligence and the Impacts of on Organizational Excellence: A Case to be Studied in the MENA Region, and Turkey in Particular Read chapter Read first chapter

2023 | OriginalPaper | Chapter

The Structured Approach to Product Innovation Process: A Case Analysis of Cafe/Bars and Full-Service Restaurant Chains

Authors : Mazalan Mifli, Mat Salleh Ayub

Published in: Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success

Publisher: Springer International Publishing

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Abstract

It has been more than 20 years since the inception of Cunha and Gomez’s (2003) anthology of product innovation models and little is known empirically as to what extent their synthesising works carry such validation. Hence, we extend further this phenomenon of interest by engaging two opposite chained restaurants, namely, a renowned and well-established international Cafes/Bar restaurant and a local full-service restaurant (FSR) in Malaysia. The aim of our study is to ascertain how these two restaurant chains conduct their product innovation with a research objective is to study the process-based of their new product development (NPD). We believe that the findings of this study will shed some lights as to whether those characteristics of Cunha and Gomez’s (2003) product innovation models, namely flexible, integrative, and improvisational, have discreetly evolved in reality.

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Metadata
Title
The Structured Approach to Product Innovation Process: A Case Analysis of Cafe/Bars and Full-Service Restaurant Chains
Authors
Mazalan Mifli
Mat Salleh Ayub
Copyright Year
2023
Book
Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success

Print ISBN: 978-3-031-08092-0

Electronic ISBN: 978-3-031-08093-7

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-031-08093-7_66

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