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Advancement of Computing Methodology, Data Analysis, Enterprise Operation Management and Decision Support System Based on the Eleventh ICMSEM Proceedings Read chapter Read first chapter

2018 | OriginalPaper | Chapter

The Sustainable Interaction Analysis of Cause Marketing and Ethical Consumption in Electric Business Platform: Based on Game Theory and Simulation Analysis

Authors : Xu Zu, Weiping Yu

Published in: Proceedings of the Eleventh International Conference on Management Science and Engineering Management

Publisher: Springer International Publishing

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Abstract

Based on evolutionary game theory and simulation analysis, the paper studies the sustainable interaction of cause marketing in electronic business platform, which constructs the evolutionary game model of cause marketing and ethical consumption, and studies the existence and stability of the equilibrium in the four situation interaction system, and also verifies results by Netlogo. The main contributions are that ethical consumption is the precondition of sustainable cause marketing development, reducing costs is the key to promote sustainable interaction development, electric business platform should vigorously promote social responsibility consciousness, and promote the policy support. Finally the paper constructs the theory frame for the realization of benign sustainable interaction.

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Metadata
Title
The Sustainable Interaction Analysis of Cause Marketing and Ethical Consumption in Electric Business Platform: Based on Game Theory and Simulation Analysis
Authors
Xu Zu
Weiping Yu
Copyright Year
2018
Book
Proceedings of the Eleventh International Conference on Management Science and Engineering Management

Print ISBN: 978-3-319-59279-4

Electronic ISBN: 978-3-319-59280-0

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-59280-0_19

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