Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Metamedia, Ecosystems and Value Chains Read chapter Read first chapter

2017 | OriginalPaper | Chapter

52. The Usefulness of Social Networks as Research Tools for the Media

Author : Diana Lago Vázquez

Published in: Media and Metamedia Management

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

The advent of social networks and the Web 2.0 has led to a revolution for journalists and researchers. However, its recent emergence implies a lack in methodologies, theories and analysis for supporting their work and avoiding ambiguity in results. The research explores the main methodologies—qualitative and quantitative—in the analysis of social networks within the information and communication field. For this purpose, it was collected a sample of academic papers published in the last five years on the analysis of the two most popular networks (Twitter and Facebook). The aim is to study the tools used in those studies, in order to assess and interpret the data provided by these digital networks. The modus operandi and trends of research on social networks is analysed to verify their degree of usefulness as research tools that report scientifically valuable conclusions.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Additional Barriers to Access to Labour Market for Prisoners Due to Digital Isolation
next chapter Academic Social Networks and Communication Researchers from Universities in the North of Portugal: An Analysis of Academia.edu and ResearchGate
Literature
Aguado, J. M., & Martínez, I. J., (2012). The liquid media: Mobile communication in the information society. In F. Sierra, F. J. Moreno & C. Del Valle (Coords.), Políticas de Comunicación y Ciudadanía Cultural Iberoamericana (119–175). Barcelona: Gedisa.
Domínguez, D. C. (2010). Social networks. Typology, use and consumption of 2.0 networks in today’s digital society. Documentación de las Ciencias de la Información, 33, 45–68.
Gallego, F. (2013). Social TV analytics: New metrics for a new way of watching TV. Index comunicación: Revista científica en el ámbito de la Comunicación Aplicada, 3(1), 13–39.
Gillan, J. (2010). Television and new media: Must-click TV. New York: Routledge.
Gualda, E. (2005). Theoretical, methodological and technical diversity in the approach to social networks: Toward disciplinary hybridization. Redes: Revista Hispana para el análisis de redes sociales, 9(1).
Hernández, R., Fernández, C., & Baptista, P. (2003). Investigation methodology. México: McGraw Hill.
Jenkins, H. (2008). Convergence culture: The culture of the convergence of the media. Barcelona: Paidós.
Jenkins, H. (2010). Pirates of texts: Fans, television and participatory culture. Barcelona: Paidós.
Lorente, M. (2011). Social TV in Spain: Concept, development and implications. Cuadernos de Gestión de Información, 1(1), 55–64.MathSciNet
Lozares, C. (1996). Social network theory. Papers: revista de Sociología, 48, 103–126.
Marwick, A., & Boyd, D. (2011). To see and to be seen: Celebrity practice on Twitter. Convergence: The International Journal of Research into New Media Technologies, 17(2), 139–158.
Molina, J. L. (2001). The analysis of social networks: An introduction. Barcelona: Bellaterra.
Pérez, A., & Acosta, H. (2003). Media convergence: A new stage for the management of information. Acimed, 11(5).
Quintas Froufe, N., & Neira, A. G. (2014). Active audience: Social audience participation on TV. Comunicar: Revista Científica de Comunicación y Educación, 22(43), 83–90.
Rincón, O. (2008). No more audiences, all we become producers. Comunicar: Revista científica iberoamericana de comunicación y educación, 30, 93–98.
Sádaba, I. (2012). Online Social Research. In M. Arroyo Menéndez & I. Sádaba (Coord.), Metodología de la Investigación social: técnicas innovadoras y sus aplicaciones (197–216). Madrid: Síntesis.
Sanz, L. (2003). Social Network Analysis: or how to represent the underlying social structures. Apuntes de Ciencia y Tecnología, 7, 21–29.
Tiscar, L. (2005). Towards a more participatory television. Comunicar: Revista científica iberoamericana de comunicación y educación, 25(44).
Tiscar, L. (2008). The new public sphere: the media as social networks. Telos: Cuadernos de comunicación e innovación, 76, 128–131.
Metadata
Title
The Usefulness of Social Networks as Research Tools for the Media
Author
Diana Lago Vázquez
Copyright Year
2017
Book
Media and Metamedia Management

Print ISBN: 978-3-319-46066-6

Electronic ISBN: 978-3-319-46068-0

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-46068-0_52

Premium Partner

    Image Credits