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Extending an Association Map to Handle Large Data Sets Read chapter Read first chapter

2017 | OriginalPaper | Chapter

The User-Product Ontology: A New Approach to Define an Ontological Model to Manage Product Searching Based on User Needs

Authors : Francesca Gullà, Lorenzo Cavalieri, Silvia Ceccacci, Alessandra Papetti, Michele Germani

Published in: Human Interface and the Management of Information: Information, Knowledge and Interaction Design

Publisher: Springer International Publishing

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Abstract

Search engines play an important role in determining the success of e-commerce. Despite many efforts have been made to improve searching methods (SM) they remain mostly limited to semantic elaboration of keywords. This implies that the SM are not capable of supporting the research of products that best satisfy customers, according to their characteristics and background. To overcome this limitation, this paper introduces an approach able to define a new ontological model that formalizes the knowledge necessary to implement a search engine capable to guide the customer to search the desired product or service according to his/her characteristics and needs. To this purpose, three essential aspects have been considered: a User Ontology (UO), a Product Ontology (PO) and rules (or properties) to link the user and product ontologies. The described approach is applied, as an example, to the products class known as Smart Objects that are part of the Internet of Things (IoT) market.

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Metadata
Title
The User-Product Ontology: A New Approach to Define an Ontological Model to Manage Product Searching Based on User Needs
Authors
Francesca Gullà
Lorenzo Cavalieri
Silvia Ceccacci
Alessandra Papetti
Michele Germani
Copyright Year
2017
Book
Human Interface and the Management of Information: Information, Knowledge and Interaction Design

Print ISBN: 978-3-319-58520-8

Electronic ISBN: 978-3-319-58521-5

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-58521-5_27