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Published in:
2012 | OriginalPaper | Chapter
The Voluntariness of Persuasive Technology
Author : Jilles Smids
Published in: Persuasive Technology. Design for Health and Safety
Publisher: Springer Berlin Heidelberg
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The most important ethical question regarding PTs is the voluntariness of changes they bring about. Coercive technologies control its users by application of direct force or credible threat. Manipulative technologies control their users by influencing them in ways of which the users are not aware and cannot control. As a result, both violate the voluntariness condition of the standard definition of PTs. Any voluntariness assessment needs to consider whether there are external controlling influences and whether the user acts intentionally.