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Published in:
2018 | OriginalPaper | Chapter
Theoretical foundation
Author : Florian Denker
Published in: The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas
Publisher: Springer Fachmedien Wiesbaden
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This chapter starts with a short introduction to the different streams of research that have provided the theoretical foundation for this thesis (section 3.1). This is followed by portraying idea evaluation as a core activity in the front-end of innovation (section 3.2). As part of this portrayal, the discussion will focus on: (i) why proficient idea evaluation is important for NPD success, (ii) how new product ideas are evaluated, and (iii) who should evaluate early-stage new product ideas.