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Published in:
2015 | OriginalPaper | Chapter
Theoretical Underpinning and Research Hypotheses
Author : Stefan R. Thallmaier
Published in: Customer Co-Design
Publisher: Springer Fachmedien Wiesbaden
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To answer the proposed research questions, the present study builds upon knowledge in the domains of mass customization, information systems and social presence. On this basis, relevant concepts are identified and introduced stepwise. Subsequently, causal relationships are derived and formulated as hypotheses. Finally, the causal relationships and proposed hypotheses are aggregated into a structural equation model for subsequent statistical analysis.