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Published in:
2015 | OriginalPaper | Chapter
"Tofi Management, Inc.": An Experiential Exercise Regarding the Long-Term Implications of Some Technological Innovations
Author : Beheruz N. Sethna
Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
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There have been some technological developments during the past few years, which will have a significant impact on marketing and management practices only a decade or two from now. This exercise is intended to provoke thought and discussion about the long-term social and managerial implications of such innovations. The case is one that captures the interest because of its unique setting, and induces lively discussion. The debriefing session at the end of the exercise is used to create awareness of the different points of view that emerge during the discussion.