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How to Design Effective AR Retail Apps Read chapter Read first chapter

2021 | OriginalPaper | Chapter

Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns

Authors : Lutz Lammerding, Tim Hilken, Dominik Mahr, Jonas Heller

Published in: Augmented Reality and Virtual Reality

Publisher: Springer International Publishing

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Abstract

Privacy concerns are an often cited obstacle to consumer adoption of augmented reality (AR) technology, but research has not yet developed a specific measurement scale to capture these concerns. We address this need by drawing on AR and privacy literature to develop a ten-item Augmented Reality Information Privacy Concerns (ARIPC) scale. We follow a systematic scale development process that includes an empirical application of the scale. We offer novel and practically useful insights into consumer privacy concerns towards AR as a novel technology.

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Metadata
Title
Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns
Authors
Lutz Lammerding
Tim Hilken
Dominik Mahr
Jonas Heller
Copyright Year
2021
Book
Augmented Reality and Virtual Reality

Print ISBN: 978-3-030-68085-5

Electronic ISBN: 978-3-030-68086-2

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-030-68086-2_8

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