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Published in:
2015 | OriginalPaper | Chapter
Tourism and Ethnic Groups: Behavioral Patterns and Marketing Implications
Authors : John Thanopoulos, Stavros T. Constantinou
Published in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
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This study examines the tourism patterns of Greek Americans and their role in assimilation and the maintenance of ethnic group boundaries. The data of the study are based upon a questionnaire survey of the Hellenic communities of Cleveland, Akron, and Massillon, Ohio. The findings of the analysis indicate that the folk societies form the primary source of ethnic travel to the country of origin, and can provide the basis for reaching out to the entire Greek American population.