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Towards a More Democratic and Sustainable Food System: The Reflexive Nature of Solidarity Purchase Groups and the Migrants’ Social Cooperative “Barikamà” in Rome Read chapter Read first chapter

2018 | OriginalPaper | Chapter

Tourist’s Behaviour Towards Local Cretan Food

Authors : A. Malek Hammami, John L. Stanton, Drakos Periklis, George Baourakis, Gert van Dijk, Spyridon Mamalis

Published in: Sustainable Agriculture and Food Security

Publisher: Springer International Publishing

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Abstract

Gastronomic tourism is becoming an important part of the tourism industry. However, there are very few studies on food tourists’ behaviour comparing with those about tourists’ behaviour in general. The current study provides an analysis of tourists’ behaviour based on the perceived value (PV) and the satisfaction (ST) to predict the intention to revisit (IN) using the Modified Theory of Reasoned Action (TRA). The purpose of this study is to unveil the relation between perceived value and intention to revisit (H1), Perceived Value and satisfaction (H2) and satisfaction and intention to revisit (H3) using confirmatory factor analysis as a statistical tool. Results showed that the hypotheses H1, H2 and H3 were significant (p < 0.01) and supported. H3 (β = 0.35) shows that satisfaction is an antecedent to the intention to revisit. The same is true for H1 (β = 0.19) and H2 (β = 0.45) which is proof that perceived value can predict intention to revisit and satisfaction respectively. The contribution of this study is intended to provide empirical results using the modified theory of reasoned action to predict tourists’ behaviour toward Cretan local food which proved that local food can influence the intention to revisit. The implications will be useful for tourism managers, decision makers and destination marketing organizations in Crete and Greece.

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Metadata
Title
Tourist’s Behaviour Towards Local Cretan Food
Authors
A. Malek Hammami
John L. Stanton
Drakos Periklis
George Baourakis
Gert van Dijk
Spyridon Mamalis
Copyright Year
2018
Book
Sustainable Agriculture and Food Security

Print ISBN: 978-3-319-77121-2

Electronic ISBN: 978-3-319-77122-9

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-77122-9_4