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2013 | OriginalPaper | Chapter

Toward a Characterisation of the Maturity of Organisational Online Capabilities: The Case of Hotel Distribution in Morocco

Authors : Larbi Safaa, François Bédard

Published in: Information and Communication Technologies in Tourism 2014

Publisher: Springer International Publishing

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Abstract

Applying the resource-based view (RBV), this article examines two organisational capabilities in the hotel distribution sector: strategic alignment and dynamic capabilities. Exploratory interviews conducted with business managers (BMs) and technology managers (TMs) from the hotel sector allowed to operationalise three constructs used in this research: the maturity of strategic online alignment, the maturity of dynamic online capabilities, and organisational performance. A subsequent questionnaire survey administered among BMs and TMs from 101 hotels in Morocco then allowed to validate the three hypotheses of this research: H1 Strategic alignment maturity has a direct and positive effect on the maturity of dynamic online capabilities; H2 The maturity of dynamic online capabilities is significantly linked to organisational performance; H3 The maturity of strategic online alignment is significantly linked to organisational performance.

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previous chapter Online Auctions for Selling Accommodation Packages: A Readiness-Intensity-Impact Analysis
next chapter Assessing the Visibility of Hotels on Smartphones: A Case Study of Hotels in Hong Kong
Footnotes
1
According to Horwath HTL (2009), 70 % of 4 star hotels and 100 % of 5 star and luxury hotels have a website, compared to only 49 % of the 3 star hotels, 2 % of 2 star hotels and 1 % of 1 star hotels.
 
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Metadata
Title
Toward a Characterisation of the Maturity of Organisational Online Capabilities: The Case of Hotel Distribution in Morocco
Authors
Larbi Safaa
François Bédard
Copyright Year
2013
Book
Information and Communication Technologies in Tourism 2014

Print ISBN: 978-3-319-03972-5

Electronic ISBN: 978-3-319-03973-2

Copyright Year: 2013

DOI
https://doi.org/10.1007/978-3-319-03973-2_60

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