Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Mobile Social Travel Recommender System Read chapter Read first chapter

2013 | OriginalPaper | Chapter

Towards a Better Understanding of the Cognitive Destination Image of Euskadi-Basque Country Based on the Analysis of UGC

Authors : Ainhoa Serna, Jon Kepa Gerrikagoitia, Aurkene Alzua

Published in: Information and Communication Technologies in Tourism 2014

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

The user-generated content (UGC) and web 2.0 have allowed substantial changes in the dynamics of the travel and tourism sector. Tourism marketing is conditioned by the importance of the Internet as a channel for promotion and marketing. Thus, UGC and social networks become a valuable source to achieve a proper management of the cognitive image that a visitor can have on a destination. Despite the great importance of the destination image there is not a universally accepted and validated model. The presented research work aims to contribute in the knowledge and understanding of the cognitive destination image of the Basque Country through the UGC. The present work aims to validate an image model of reference by means of digital content. The final goal is to produce the method, which enables to relate the perceived image by visitors with the projected image by marketing strategies driven by the DMO.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Online Review Contents and Their Impact on Three and Four-Star Hotel Reservations: Some Evidence in Italy
next chapter Adaptive Strategies to Technological Change: Understanding Travellers Using the Internet for Trip Planning
Literature
Andrade, M. J. (2010). Modelo para la identificación de la imagen del turismo rural: técnica estructurada y no estructurada. Revista de Análisis Turístico, 9, 74–93.
Baloglu, S. (1999c). A path analysis model of visitation intention involving information sources, socio-psychological motivations, and destination image. Journal of Travel and Tourism Marketing, 8(3), 81–90.CrossRef
Baloglu, S., & Brinberg, D. (1997). Affective images of tourism destinations. Journal of Travel Research, 35(Spring), 11–15.
Baloglu, S., & McCleary, K. W. (1999a). A model of destination image formation. Annals of Tourism Research, 26(4), 868–897.CrossRef
Baloglu, S., & McCleary, K. W. (1999b). US international pleasure travelers’ images of four Mediterranean destinations: A comparison of visitors and nonvisitors. Journal of Travel Research, 38(2), 144–152.CrossRef
Baloglu, S., & McCleary, K. W. (1999c). A model of destination image formation. Annals of Tourism Research, 26(4), 868–897.CrossRef
Beerli, A., & Martin, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657–681.CrossRef
Bojanic, D. C. (1991). The use of advertising in managing destination image. Tourism Management, 1991—Elsevier, 12(4), 352–355.CrossRef
Boulding, K. E. (1956). The image. Ann Arbor, Michigan. University of Michigan Press.
Chon, K. (1991). Tourism destination image: Marketing implications. Tourism Management, 12, 68–72.CrossRef
Crompton, J. L. (1977). A system model of the tourist’s destination selection process with particular reference to the role of image and perceived constraints. Ph.D. dissertation. Texas A&M University, College Station.
Cvijikj, I.P., Michahelles, F. (2011). Monitoring trends on Facebook. In: Proceedings—IEEE 9th International Conference on Dependable, Autonomic and Secure Computing, DASC 2011, Article number 6118886 (pp. 895–902).
Echtner, C. M., & Ritchie, J. R. B. (1991). The meaning and measurement of destination image. The Journal of Tourism Studies, 2(2), 2–12.
Echtner, C. M., & Ritchie, J. R. B. (1993). The measurement of destination image: An empirical assessment. Journal of Travel Research, 31(Spring), 3–13.CrossRef
Echtner, C. M., & Ritchie, J. R. B. (2003). The meaning and measurement of destination image. The Journal of Tourism Studies, 14(1), 37–48.
Fakeye, P. C., & Crompton, J. L. (1991). Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley. Journal of Travel Research, 29(Fall), 10–16.CrossRef
Fridgen, J. D. (1987). Use of cognitive maps to determine perceived tourism region. Leisure Sciences, 9, 101–117.CrossRef
Gallarza, M. G., Saura, I. G., & Garcia, H. C. (2002). Destination image: Towards a conceptual framework. Annals of Tourism Research, 29(1), 56–78.CrossRef
Gartner, W. C. (1986). Temporal influence on image change. Annals of Tourism Research, 13, 635–644.CrossRef
Gartner, W. C. (1993). Image formation process. Journal of Travel & Tourism Marketing, 2, 191–216.CrossRef
Gartner, W. C., & Hunt, J. D. (1987). An analysis of state image change over a twelve-year period (1971–1983). Journal of Travel Research, 16(Fall), 15–19.CrossRef
Gomez, M. et al. (2012). Imagen cognitiva de los destinos de interior desde la perspectiva de residentes yvisitantes: un aplicación empírica en 4 regiones españolas. Cuadernos de Economía y Dirección de la Empresa (pp. 167–179). 16 (2013).
Gunn, C. A. (1972). Vacationscape: Designing tourist regions. Austin: Bureau of Business Research, University of Texas.
Hunt, J. D. (1971). Image: A factor in tourism. Unpublished Ph.D. dissertation, Fort Collins: Colorado State University.
Hunt, J. D. (1975). Image as a factor in tourism development. Journal of Travel Research, 13(Winter), 1–7.CrossRef
Jansen, B. J., Zhang, M., Sobel, K., & Chowdury, A. (2009). Twitter power: Tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology, 60(11), 2169–2188.CrossRef
Jenkins, O. H. (1999). Understanding and measuring tourist destination images. International Journal of Tourism Research, 1(1), 1–15.CrossRef
Mayo, E. J. (1973). Regional images and regional travel behavior. Research for changing travel patterns: Interpretation and utilization. In Proceedings of the Travel Research Association, Fourth Annual Conference (pp. 211–218).
O’Connor, P. (2010). Managing a hotel’s image on Tripadvisor. Journal of Hospitality Marketing and Management, 19(7), 754–772.CrossRef
Ortiz, A. M., Castillo, F. P., & García, R. H. (2010). Análisis de Valoraciones de Usuario de Hoteles con Sentitext: un sistema de análisis de sentimiento independiente del dominio (pp. 31–39).
Pan, B., MacLaurin, T., & Crotts, J. C. (2007). Travel blogs and the implications for destination marketing. Journal of Travel Research, 46(1), 35–45.CrossRef
Pang, Y., et al. (2011). Summarizing tourist destinations by mining user-generated travelogues and photos. Computer Vision and Image Understanding, 115(3), 352–363.CrossRef
Pike, S. (2002). Destination image analysis—A review of 142 papers from 1973 to 2000. Tourism Management, 23, 541–549.CrossRef
Popescu, A., & Etzioni, O. (2004). Extracting product features and opinions from reviews. Natural language processing and text mining, 2007. London: Springer.
San Martín, H., & Rodríguez, I. A. (2008). Exploring the cognitive-affective nature of destination image and the role of psychological factors in its formation. Tourism Management, 29(2), 263–277.CrossRef
Stepchenkova, S., Chen, Y., & Morrison, A. M. (2005). China and Russia: A comparative analysis of organic destination images. In S.-J. Suh, & Y.-H. Hwang (Eds.), The 11th APTA Conference Proceedings: Vol. 1. New Tourism for Asia-Pacific (pp. 273–283). Goyang, Korea, July 7–10, 2005.
Stepchenkova, S., & Morrison, A. M. (2008). Russia’s destination image among American pleasure travelers: Revisiting Echtner and Ritchie. Tourism Management, 29, 548–560.CrossRef
Stepchenkova, S., & Mills, J. E. (2010). Destination image: A meta-analysis of 2000–2007 research. Journal of Hospitality Marketing & Management-Taylor & Francis, 19(6), 575–609. 2010.CrossRef
Stepchenkova, S., & Zhan, F. (2012). Visual destination images of Peru: Comparative content analysis of DMO and user-generated photography. Tourism Management, 36, 590–601.CrossRef
Tasci, A. D. A., et al. (2007). Conceptualization and operationalization of destination image. Journal of Hospitality & Tourism Research, 31(2), 194–223.CrossRef
Um, S., & Crompton, J. L. (1990). Attitude determinants in tourism destination choice. Annals of Tourism Research, 17, 432–448.CrossRef
Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188.
Yang, C. C., Wong, Y. C., & Wei, C.-P. (2009). Classifying web review opinions for consumer product analysis. In: Proceedings of the 11th International Conference on Electronic Commerce—ICEC’09, (Vol. 57). doi:10.​1145/​1593254.​1593263.
Metadata
Title
Towards a Better Understanding of the Cognitive Destination Image of Euskadi-Basque Country Based on the Analysis of UGC
Authors
Ainhoa Serna
Jon Kepa Gerrikagoitia
Aurkene Alzua
Copyright Year
2013
Book
Information and Communication Technologies in Tourism 2014

Print ISBN: 978-3-319-03972-5

Electronic ISBN: 978-3-319-03973-2

Copyright Year: 2013

DOI
https://doi.org/10.1007/978-3-319-03973-2_29

Premium Partner

    Image Credits