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2018 | Book

Introduction Read chapter Read first chapter

Trust and Reputation Management Systems

An e-Business Perspective

Author: Prof. Dr. Denis Trček

Publisher: Springer International Publishing

Book Series : SpringerBriefs in Information Systems

Part of: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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About this book

This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. The book outlines the necessary technological environment without entangling the reader in too much technical detail. An implementation roadmap on a strategic and tactical level is given as well as guidance on linking trust and reputation management to existing information systems. Existing standards and solutions like recommendation systems, web services, semantic and big data technologies are put into context to prevent subverting efforts using false ratings, faked identities and other security issues. An outlook into recent and future developments completes the book.

Table of Contents

Frontmatter
Chapter 1. Introduction
Abstract
Trust and reputation are essential ingredients of our societies. This holds true even more when it comes to business environments, ranging from microeconomic to macroeconomic reality, where dependence on e-services (and e-business paradigms) becomes a fact. This situation leads to new issues of management of trust and reputation in e-environments. And this where this book comes in. It is aimed at non-techies population, primarily those that are operating at decision making (strategic and tactical) levels (ranging from organization’s strategists, chief executives, chief information officers, …). Therefore the technological details in the book are given at a sufficiently non-techies level to make it usable for the above population. However, the book should provide useful information also to technologists to enable them speaking the same language and align trust and reputation related incentives in organizations. And this book is about understanding the technological reality in this domain and to enable the readers to align their efforts from strategic down to operational levels with implementation of such systems that are just to become a business reality, and to anticipate their ways of development. Trust remains a key ingredient of numerous interactions, which even more holds for business relationships. But in the ever changing landscape of today’s business environments (that is mainly a consequence of incredible proliferation of digital technologies) these processes are becoming an extensively complex issues due to being increasingly tied to digital ecosystems.
Denis Trček
Chapter 2. A Brief Overview of Trust and Reputation over Various Domains
Abstract
The research, development and commercial efforts in trust and reputation related methods and technologies have resulted in a plethora of proposals and solutions during the past few decades—and their number is still growing. In parallel, and rather independently, trust and reputation research has also been proceeding in non-technical domains like philosophy and the social sciences. Therefore it comes as no surprise that trust and reputation have different meanings across the various domains. Consequently, being basically familiar with these variations is important if computational trust and reputation management solutions are to fulfil their mission.
Denis Trček
Chapter 3. Computational Trust and Reputation Management
Abstract
Computational trust and reputation management now has a 20 years long tradition. As these services are tightly coupled to e-environments, the need for them has coincided with the proliferation of the e-business paradigm beginning in the 1990s. Consequently, the greater the proliferation of e-environments, the greater the need for such services. If trust and reputation play such an important role in different areas of our lives, e-environments can be no exception.
Denis Trček
Chapter 4. An Implementation Roadmap
Abstract
Various kinds of trust and reputation systems will exist in the foreseeable future. On one hand, they will include traditional solutions, which have already been in place for a number of years, while, on the other hand, a variety of new methods and models is emerging. How to deal with this variety?
Denis Trček
Chapter 5. Anticipated Uses of the Presented Tools
Abstract
Trust and reputation management systems are already deployed in various areas ranging from assessing services and products to peer-to-peer networking applications. But technology aimed at one particular area of application often finds its way to wider acceptance another areas. Notable examples include space technology discoveries and their applications in numerous areas of our everyday life.
Denis Trček
Chapter 6. Trust and Reputation Systems: Conclusions
Abstract
Trust and reputation are phenomena of great importance in our private, public and professional lives. But they do not affect us only personally, they also apply to social structures, business organisations, and even states. With the growing penetration of e-environments via the ubiquitous digitization of our lives, the ways we deal with trust and reputation are being additionally challenged.
Denis Trček
Metadata
Title
Trust and Reputation Management Systems
Author
Prof. Dr. Denis Trček
Copyright Year
2018
Electronic ISBN
978-3-319-62374-0
Print ISBN
978-3-319-62373-3
DOI
https://doi.org/10.1007/978-3-319-62374-0

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