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2019 | OriginalPaper | Chapter

3. Universal Communication Strategies

Authors : Russell Brewer, Melissa de Vel-Palumbo, Alice Hutchings, Thomas Holt, Andrew Goldsmith, David Maimon

Published in: Cybercrime Prevention

Publisher: Springer International Publishing

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Abstract

This chapter explores universal communication strategies: mass media messages that aim to deter people from committing crimes. These interventions are underpinned by rational choice theories of crime, and typically attempt to alter individuals’ perceptions of the risks and rewards of offending. Mass media communications target a wide audience and have been traditionally applied to common crimes such as drink-driving. We consider the evidence, finding that overall there is very limited support for the effectiveness of communications at reducing offline forms of crime. Though universal communications have been applied to some extent in the digital realm, no evaluations have been conducted to assess their effectiveness. We describe the limitations of such strategies in digital contexts and provide a set of guidelines for design of communication strategies in this realm.

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Title: Universal Communication Strategies
Authors: Russell Brewer
Melissa de Vel-Palumbo
Alice Hutchings
Thomas Holt
Andrew Goldsmith
David Maimon
Publisher: Springer International Publishing
Book: Cybercrime Prevention
Print ISBN: 978-3-030-31068-4

Electronic ISBN: 978-3-030-31069-1

Copyright Year: 2019
DOI: https://doi.org/10.1007/978-3-030-31069-1_3

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