4. University Graduates from the Perspective of Creative Industries Employers

This chapter explores how media industries in Ireland view graduates of third-level education provision within the sector. The chapter gathers general attitudes towards media graduates amongst traditional, new and emerging media companies and platforms. What is valued or dismissed by these agencies in terms of the key knowledge, skills and learning outcomes of graduates is captured in this engagement. The perspectives of both ‘old’ and ‘new’ media employers on a number of key issues are documented, which include: how they understand the idea of media education and graduate profiles; how they see their companies further shaping the skills, training and education of new entrants; how they see new graduates in terms of the sustainability of media work and where they see the career futures of graduates in light of the changing nature of media work.