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Published in:
2021 | OriginalPaper | Chapter
Using Empathy Mapping in Design Thinking Process for Personas Discovering
Author : Waralak Vongdoiwang Siricharoen
Published in: Context-Aware Systems and Applications, and Nature of Computation and Communication
Publisher: Springer International Publishing
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Abstract
Exploring user attitudes and behaviors within the domain of interests helps the user experience team to match the user with a deeper understanding. The mapping process also reveals any gap in existing user data. Design thinking is the ground-breaking and cooperative approach to problem-solving that puts the user first to make user-centered products and services. There are many various design thinking activities that use to generate a thoughtful of the users or customer, including the conception of personas. This paper revisits the concept of persona and draws the connection of using empathy map to build persona within the design thinking process. Also showing the benefit of empathizing method to construct the effective persona. This can be used for the benefit in Human Computer Interaction(HCI) designing processes or marketing analysis.