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2016 | OriginalPaper | Chapter

Using Instagram Picture Features to Predict Users’ Personality

Authors : Bruce Ferwerda, Markus Schedl, Marko Tkalcic

Published in: MultiMedia Modeling

Publisher: Springer International Publishing

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Abstract

Instagram is a popular social networking application, which allows photo-sharing and applying different photo filters to adjust the appearance of a picture. By applying these filters, users are able to create a style that they want to express to their audience. In this study we tried to infer personality traits from the way users manipulate the appearance of their pictures by applying filters to them. To investigate this relationship, we studied the relationship between picture features and personality traits. To collect data, we conducted an online survey where we asked participants to fill in a personality questionnaire, and grant us access to their Instagram account through the Instagram API. Among 113 participants and 22,398 extracted Instagram pictures, we found distinct picture features (e.g., relevant to hue, brightness, saturation) that are related to personality traits. Our findings suggest a relationship between personality traits and these picture features. Based on our findings, we also show that personality traits can be accurately predicted. This allow for new ways to extract personality traits from social media trails, and new ways to facilitate personalized systems.

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Footnotes
2
Our preliminary results of this work can be found in [10].
 
3
HITs (Human Intelligence Tasks) represent the assignments a user has participated in on Amazon Mechanical Turk prior to this study.
 
5
The magnitude of the correlations are commonly found in relationships between personality traits and social media trails (e.g., [2, 12, 13, 24, 25, 27]).
 
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Metadata
Title
Using Instagram Picture Features to Predict Users’ Personality
Authors
Bruce Ferwerda
Markus Schedl
Marko Tkalcic
Copyright Year
2016
DOI
https://doi.org/10.1007/978-3-319-27671-7_71