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Published in:
2018 | OriginalPaper | Chapter
1. UX Optimization Overview
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Abstract
UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to; define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website.