2022 | OriginalPaper | Chapter
Value Orientation for Marketing Customer Experience Management in Companies in a Digital Transformation
Authors : Yulia V. Syaglova, Ekaterina S. Bozhenko, Natalia G. Larkina, Elena Yu. Polyakova, Irina V. Stefanova
Published in: Strategies and Trends in Organizational and Project Management
Publisher: Springer International Publishing
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