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The Big Picture in Social Marketing Read chapter Read first chapter

2019 | OriginalPaper | Chapter

9. VCW for Social Impact in a Developing Country: Personal Development and Entrepreneurship in a Leadership Academy

Authors : Carlos Reis-Marques, Luís Filipe Lages, Valentine Vix Caminati

Published in: Social Marketing in Action

Publisher: Springer International Publishing

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Abstract

The Value Creation Wheel (VCW) is a meta-framework that can help to solve both individual (myVCW) and organizational challenges (socialVCW). This case study describes, first at the individual level, the application of the VCW to a set of social entrepreneurship projects driven by young women who wish to become leaders in projects with world impact. It highlights how the benefits brought by the VCW workshops were of great help to solve different challenges associated with individual insecurities and hesitations, helping people to define their value proposition and market approach to fulfill their vocation. Second, at the organizational level, this case explains how the VCW can be used to support social organizations to tackle the challenges of their own targets. The VCW project supported the Leadership Academy Program, promoted by Girl Move Foundation, a social organization operating in the region of Nampula, Mozambique. The goal of the program is to stimulate personal development and encourage women to make life decisions in a developing country. The training and empowerment of young women will foster leadership and entrepreneurship competencies, and consequently will have a social impact. This is an excellent social context in which to apply the VCW, myVCW and socialVCW.

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Footnotes
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Metadata
Title
VCW for Social Impact in a Developing Country: Personal Development and Entrepreneurship in a Leadership Academy
Authors
Carlos Reis-Marques
Luís Filipe Lages
Valentine Vix Caminati
Copyright Year
2019
Book
Social Marketing in Action

Print ISBN: 978-3-030-13019-0

Electronic ISBN: 978-3-030-13020-6

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-13020-6_9