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Published in:
2021 | OriginalPaper | Chapter
Video Production for Social Network Dissemination: The Shoyce Brand Case
Authors : Catarina Martins, Lídia Oliveira
Published in: Advances in Design and Digital Communication
Publisher: Springer International Publishing
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Abstract
This article aims to present the project for the creation of video content incorporated in a digital communication plan for the portuguese brand Shoyce, a producer of non-dairy beverages and other products with 100% vegetable origin. The content developed includes four different segments: TikTok Challenges, “Eu Escolho”, “Shoyce em Casa” and Protein Campaign, published on Facebook, Instagram and TikTok. All content was adapted to give larger digital visibility to the brand, making the best use of the social isolation imposed to must worldwide citizens. Once the videos were published, after a period that allowed the organic and paid dissemination of the content, an analysis of the insights of the social networks was made. This data collection and subsequent analysis was helpful not only to understand the engagement of each content but also to have a global perspective of the feedback received and how the videos were perceived by the users.