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Published in:
2022 | OriginalPaper | Chapter
5. Vision Digitised Automotive Industry 2030
Author : Uwe Winkelhake
Published in: The Digital Transformation of the Automotive Industry
Publisher: Springer International Publishing
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Abstract
New framework conditions and opportunities associated with digitisation are encouraging new competitors, also from other industries, to aggressively enter the automotive market. It is therefore vital for the established automotive companies to tackle the necessary changes with a comprehensive digitalisation strategy and roadmap. The starting point is an analysis of the future expectations of the market and customers as well as a brief assessment of the current strategies of selected manufacturers. This is contrasted with a vision of how the automotive industry could develop and look in 2030 with the implementation of digitalisation initiatives. Electric cars, autonomous driving in flexible mobility offers and also Connected Services in complete synchronisation between vehicles and smartphones are covered as well as a completely changed customer experience in sales and service along with the increased efficiency of business processes through automation, for instance in development, production and administration.