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Published in:
2017 | OriginalPaper | Chapter
Visual Design Considerations for Evoking an Emotional Response Towards Non-personalized Information to Encourage Object Loyalty Amongst Users
Author : Priyanka Bharti
Published in: Research into Design for Communities, Volume 2
Publisher: Springer Singapore
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Abstract
Health card is issued to a child immediately after his/her birth,
in any medical system; private or government. It is the only channel to maintain the records of the vaccinations and health related concerns of a child, ageing 16–18 years. But in immense cases it has been found that they go missing once a child ages 5/6 years, reason; they find it trivial for future benefits. Hence, comparative study was undertaken to understand the reasons behind the trivial perspective of the users. Linchpins were extracted from the study which is efficiently required to engender a personal response towards the health card, under Indian context.