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Versicherungsmagazin

Vom Kaiser zum König

  • 01-02-2020
  • Vertriebspraxis
Published in:
Author
Silvia Fischer
Published in
Versicherungsmagazin | Issue 2/2020

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Excerpt

Was früher Herr Kaiser war, ist jetzt der König von Mallorca. Werbespots der Versicherer zeigen einen tiefgreifenden Imagewandel der Branche. Was kommt von diesem Wandel bei den Vermittlern an? Und wie werden sie für das jeweilige Image gecoacht? …

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previous article Mit Gesundheit Rendite machen
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Title
Vom Kaiser zum König
Author
Silvia Fischer
Publication date
01-02-2020
Publisher
Springer Fachmedien Wiesbaden
Published in
Versicherungsmagazin / Issue 2/2020
Print ISSN: 1616-1963
Electronic ISSN: 2192-8622
DOI
https://doi.org/10.1007/s35128-019-0287-x

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