Top

Published in:

2021 | OriginalPaper | Chapter

VR and Nostalgia: Using Animation Content at Theme Parks to Boost Visitor Experience

Author : Jae-Eun Oh

Published in: Augmented Reality and Virtual Reality

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Abstract

Interviews with experts and visitors conducted using a convenience sampling method were combined with archival research to understand the effect of adding VR technology to Korean theme park attractions, as well as to look at how nostalgic attributes in animation content can enhance the immersive experiences of the visitors. The interviews showed that having sophisticated, narrative driven, high-quality content is more important to visitors than the extent to which the VR technology is state-of-the-art. Findings also suggest that adopting existing well-known animation content to VR attractions will result in visitors experiencing better emotional connectedness, enhanced presence, and fuller immersion. Finally, ensuring that the quality-driven VR content evokes nostalgia will lead to repeat visitation by visitors.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 390 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Maschinenbau + Werkstoffe

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

previous chapter Natureza Virtual: Enhancing Ecosystem Awareness by Using Virtual Reality in Educational Tourism

Baudrillard, J. (1994). Simulacra and simulation (S. F. Glaser, Trans.). The University of Michigan.

Baudrillard, J. (1996). Disneyworld company (F. Debrix, Trans.). Liberation, March 4, 1996. ctheory.net. https://ctheory.net/ctheory_wp/disneyworld-company/

Boym, S. (2001). The future of Nostalgia. New York: Basic Books.

Chang, H. J., & Kim, Y. J. (2018). VR theme park attraction VOLT Che Heom Yeongu (a study on VR theme park attraction VOLT experience). The Korean Journal of Animation, 14(1), 132–147.CrossRef

Chazaud, P. (1998). Le Parc à Thème, production touristique hors sol. Cahier Espaces, 58, 88–96. Qtd in Clavé, S. A. (2007). The global theme park industry.

Cho, J. H. (2012). Gong yeon jeonmun animation character park ui mirae (The future of performing arts specialized animation characters theme park). Journal of the Korea Contents Association, 12(9), 146–155.CrossRef

Choi, S. W. (2017). Theme park storytelling ui changjak bangbub ron yeongu (A study on the creative methodology of theme park storytelling: Focusing on Jeju Island theme park). Journal of the Korean Literary Creative Writing, 16(2), 133–162.

Christou, P., Farmaki, A., & Evangelou, G. (2018). Nurturing nostalgia?: A response from rural tourism stakeholders. Tourism Management, 69, 42–51.CrossRef

Clavé, S. A. (2007). The global theme park industry. CABI.

Collmer, K. (n.d.). Independent animation and memory reconstruction. Retrieved from https://www.kimcollmer.com/collmer_anim.pdf

Coltier, T. (1985). Les parcs à themes. Espaces, 73, 18–20. Qtd in Clavé, S. A. (2007). The global theme park industry.

Eco, U. (1990). Travels in hyper reality: Essays (W. Weaver, Trans.). Harvest book series (1st ed.). Mariner Books.

Hine, T. (1986). Populexe. New York: Knopf.

Hopf, J., Scholl, M., Neuhofer, B., & Egger, R. (2020) Exploring the impact of multi-sensory VR on travel recommendation: A presence perspective. ENTER 2020. In J. Neidhardt, & W. Wörndl (Eds.), Information and communication technologies in tourism 2020 (pp. 169–180). Surrey, UK: Springer

Hsu, C. H. C., Cai, L. A., & Wong, K. K. F. (2007). A model of senior tourism motivations—Anecdotes from Beijing and Shanghai. Tourism Management, 28(5), 1262–1273.CrossRef

Huang, X. T., Wei, Z. D., & Leung, X. Y. (2020). What you feel may not be what you experience: A pshychophysiological study on flow in VR travel experience. Asia Pacific Journal of Tourism Research. https://doi.org/10.1080/10941665.2019.1711141.CrossRef

Jerald, J. (2016). The VR book: Human-centered design for virtual reality. ACM Books.

Kim, K. J., & Han, H. S. (2017). Gasang Hyunsil Gi Ban Contents-oe Ganuengseong-gwa Hangye-theme park reul Joongshiluero (possibilities and limiatations of virtual reality based content—Focused on the theme park). Journal of Digital Convergence, 15(5), 373–380.CrossRef

Kim, Y. J. (2016). Theme park attraction Yoohyeong Eh Ddarrun Gasang Hyunshil Doib-oe Jaesaengsan Yeongu (A study to announce the possibilities of virtual reality technologies and their integration into theme park rides and attractions) (Master dissertation). Department of Computer Engineering, Namseoul University, Cheonan, Chungcheongnam-do, South Korea. Retrieved January 10, 2020. Available from https://www.ndsl.kr/ndsl/search/detail/article/articleSearchResultDetail.do?cn=JAKO201900937358506

King, M. J. (1981). Disneyland and walt disney world: Traditional values in futuristic form. Journal of Popular Culture, 15(1), 116–140.CrossRef

King, M. J., & O’Boyle, J. G. (2015). The theme park: The art of space and time. In J. M Jackson & M. West (Eds.), Disneyland and culture: Essays on the parks and their influence (pp. 14–28). North Carolina: McFarland.

Lim, S. T. (2012). Theme park Attractionui narrative Gujowa Pilyoseonge Daehan Yeongu (a research on necessity and narrative structure of attractions in theme park-focused on comparison of disney world). Korean Communication Design Study, 40, 119–129.

Nelson, T. (2016). Impact of virtual and augmented reality on theme parks (Master dissertation). Master of Digital Media, Ryerson University, Toronto, Canada. Retrieved February 15, 2020. Available from https://digital.library.ryerson.ca/islandora/object/RULA%3A5741

Oh, J. E. (2013). A study on the characteristics of theme park attractions with applied animation content (Doctoral thesis). Sejong University, Seoul, South Korea. Retrieved December 5, 2019. Available from https://scienceon.kisti.re.kr/srch/selectPORSrchArticle.do?cn=DIKO0013026007&dbt=DIKO#

Oh, J. E., Ma, H. (2018). Enhancing visitor experience of theme park attractions: Focusing on animation and narrative. Journal of Advanced Research in Dynamical and Control System (JARDCS), 04(special issue), 178–185.

Swartznan, E. (1995). Main attractions. Leisure Management, 15(9), 65–67.

Uriely, N. (2005). The tourist experience: Conceptual developments. Annals of Tourism Research, 32(1), 199–216.CrossRef

Walden, V. G. (2018). Animation and memory. In N. Dobson, A. Honess Roe, A. Ratelle, & C. Ruddell (Eds.), The animation studies reader (pp. 81–90). Bloomsbury Academic.

Wei, W., Qi, R., & Zhang, L. (2019). Effects of virtual reality on theme park visitors’ experience and behaviours: A presence perspective. Tourism Management, 71, 282–293.CrossRef

Wells, P. (1998). Understanding animation. London: Routledge. https://doi.org/10.4324/9781315004044.CrossRef

Yim, S. J. (2019). Woorinara Gasang Juengang Hyunsil Gisool Gyeongjangryeok Boonseok Mit Sisajeom (analysis and implication on VR and AR technology competitiveness in Korea). Intellectual property report. Korean Institute of Intellectual Property, 2019 (20) from https://www.kiip.re.kr/board/report/view.do?bd_gb=data&bd_cd=4&bd_item=0&po_item_gb=5&po_item_cd=dgb_20&po_no=12527

Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45–56.CrossRef

Lee, S. H. (2019, July 9). Interview with Mr. Park Dong-Gi (CEO of Lotte World) Lotte World 30 Nyeon. “Theme park content Soo Chool Woneyon Doelgut (20 years of Lotte world adventure. “It will become the first year of exporting the theme park content”). ChosunBiz. Retrieved February 15, 2020, from https://biz.chosun.com/site/data/html_dir/2019/07/09/2019070900057.html

Levine, A. (2018, June 20). Virtual reality: VR tech added to theme park rides. USATODAY. Retrieved February 17, 2020, from https://www.usatoday.com/story/travel/experience/america/theme-parks/2018/06/20/virtual-reality-vr-tech-theme-park-rides-attractions/714563002/

Lotte World Adventure. (2020). Retrieved January 10, 2020, from https://adventure.lotteworld.com/eng/main/index.do

Ma, S. E. (2017, March 5). Neul Eo Na Neun VR bang, Ilhoeseong Chaehum Jang Doena (Increasing VR rooms, possible to become one-off experience only). Tech M. Retrieved February 20, 2020, from https://www.techm.kr/news/articleView.html?idxno=3722

Shim, S. (2017). Nueluh naneun VR bang, Ilheoseong Chehum Jang Doena (Increasing VR rooms, would they be one-time experience only?). MOBIINSIDE. Retrieved January 10, 2020, from https://www.mobiinside.co.kr/2017/03/10/shim-vr-vrlandmark/

Title: VR and Nostalgia: Using Animation Content at Theme Parks to Boost Visitor Experience
Author: Jae-Eun Oh
Publisher: Springer International Publishing
Book: Augmented Reality and Virtual Reality
Print ISBN: 978-3-030-68085-5

Electronic ISBN: 978-3-030-68086-2

Copyright Year: 2021
DOI: https://doi.org/10.1007/978-3-030-68086-2_23

Springer Professional

Abstract

Please log in to get access to your license.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Technik"

Springer Professional "Wirtschaft"

Premium Partner