2006 | OriginalPaper | Chapter
Wachstumsstrategien für KMUs
Author : Prof Dr. Uwe Hilzenbecher
Published in: Management-Konzepte für kleine und mittlere Unternehmen
Publisher: Springer Berlin Heidelberg
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Small and medium size enterprises (SME) offer 99% of the jobs in today’s economy. Surviving is difficult for most SMEs in face of the Asian and Globalization challenge. A few success factors and some strategy basics provide a useful and practical set of levers for enhancing the SME’S growth.