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Published in:
2016 | OriginalPaper | Chapter
3. What Changes Has the Internet Brought to the Real Estate Brokerage Industry?
Authors : Shusong Ba, Xianling Yang
Published in: “Internet Plus” Pathways to the Transformation of China’s Property Sector
Publisher: Springer Singapore
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Abstract
In a market where buyers and sellers are both highly decentralized, a market maker acts as a neural center, establishing the rules of the trade and integrating the decentralized information channels. For one thing, it can acquire listing information and control the supply; for another, it can attract buyers and control the demand, providing a highly centralized platform for buyers and sellers to find each other.