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2016 | OriginalPaper | Chapter

1. What Is Hate?

Author : S. Umit Kucuk

Published in: Brand Hate

Publisher: Springer International Publishing

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Abstract

Chapter 1 explains hate in light of the available psychology literature. It defines general human feelings of hate and gives examples of two important components: ‘threatened egotism’ and ‘perceived injustice’. The author focuses on threatened egotism and perceived injustice as the major root-causes of feelings of hate and anger. He uses Sternberg’s hate classification in order to define the various dimensions of hate, from low level to high level (or alternatively severe hate) in terms of Sternberg’s triangular hate model. After this chapter, readers should have a basic understanding of the concept of hate and its dimensions.

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Title: What Is Hate?
Author: S. Umit Kucuk
Publisher: Springer International Publishing
Book: Brand Hate
Print ISBN: 978-3-319-41518-5

Electronic ISBN: 978-3-319-41519-2

Copyright Year: 2016
DOI: https://doi.org/10.1007/978-3-319-41519-2_1