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2015 | OriginalPaper | Chapter
What Is ‘Sufficient’ Plurality?
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Recent discussion of media pluralism, whether in the UK, Europe, Australia, or the US, demonstrates how sophisticated the policy and regulatory choices have become. Instead of the blunt measures which characterised early structural regulation of media ownership, contemporary proposals aim to measure more accurately the influence that different kinds of media have on democratic opinion forming, and offer schemes which combine structural elements with more complex analyses of firms’ behaviour in media markets.