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Published in:
2008 | OriginalPaper | Chapter
What Makes a Good Advertisement?
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In advertising there are many rules to be followed to make advertisements successful. There are nonetheless many people in the advertising industry who don’t want to know the rules. They believe rules kill creativity. Actually, the opposite is true. Rules demand greater creativity. To write a poem that rhymes demands more creativity and effort than to write one that does not rhyme. (I am aware that modern poetry must not rhyme. This book actually is a poem.)