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2018 | OriginalPaper | Chapter

5. “What Should I Do?”

Author : Robert D. Brown III

Published in: Business Case Analysis with R

Publisher: Apress

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Abstract

A few years ago, a friend of mine asked me to help him think through how to grow his business. He had successfully operated a small boutique professional services firm for several years up to that point. Now he was concerned about the demands on his personal time, his ability to save for retirement and his children’s education, and a nagging sense that things were getting a little stale. Maybe he needed a new strategy, he thought. As we discussed his current situation, he expressed the following concerns

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Footnotes
1
I admit, this is a wee bit of an exaggeration, but as we’ll see later in this tutorial, the number can be exceedingly large. Five to six orders of magnitude for the number of decision alternative combinations required to characterize a typical business problem is not uncommon.
 
2
M. Gladwell, Blink: The power of thinking without thinking (New York: Little, Brown, 2005).
 
3
Ronald A. Howard, “Heathens, Heretics, and Cults.” Interfaces 22(6), 1992, pp. 15-27.
 
Metadata
Title
“What Should I Do?”
Author
Robert D. Brown III
Copyright Year
2018
Publisher
Apress
DOI
https://doi.org/10.1007/978-1-4842-3495-2_5

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