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Published in:
2013 | OriginalPaper | Chapter
What Social Media Are Doing and Where They Are Taking Us
Author : Robert G. Picard
Published in: Handbook of Social Media Management
Publisher: Springer Berlin Heidelberg
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Abstract
Social media are inextricably altering how we individuals, organizations and enterprises communicate. We use them to convey information and thoughts about the trivial and the momentous occurrences in our lives, our communities, and society, to share our thoughts, hopes, and wishes, and to access and share information about products, services, companies and organizations.