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Published in:
2013 | OriginalPaper | Chapter
What We Are Talking about When We Talk about Engagement
Author : James Thomas Snyder
Published in: The United States and the Challenge of Public Diplomacy
Publisher: Palgrave Macmillan US
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Good public diplomacy, in the words of its paragon practitioner, crosses the last three feet to reach people as individuals. Smart institutions— governments, departments, agencies, political leaders—do this every day. We did this constantly at NATO, whether representing the organization as a whole, separate agencies, individual nations, or as the military command structure. Every day we met people, thousands of people each year. While that felt like a lot to me—the 3,000 in my annual portfolio were far more than a statistical sample for the countries I covered—it was still a pinprick on a demographic map of influence. But people are everything in public diplomacy. People are the only thing.