Advertisement
Published in:
2018 | OriginalPaper | Chapter
10. Whither Oz?: Stepping into the Twenty-First Century
Authors : Kent Drummond, Susan Aronstein, Terri L. Rittenburg
Published in: The Road to Wicked
Publisher: Springer International Publishing
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
Abstract
This chapter begins with an overview of Oz’s post-Wicked life, examining the flurry of new Ozes that seek to capitalize on the musical’s success. Ranging from the dark Ozes of Tin Man and Emerald City, through girl-power young adult novels, to Disney’s Technicolor return in Oz the Great and Powerful, these Ozes occasion an explicit discussion of ownership and cultural sustainability. As producers, gatekeepers, and consumers clash over what is and isn’t Oz, fans often take matters into their own hands. We end with an analysis of fan-engagement and fan communities, as well as a discussion of Oz conventions, festivals museums, and merchandise. The work fans do, we conclude, sustains Oz for both themselves and more casual consumers.