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Published in:
2020 | OriginalPaper | Chapter
9. Work Book: Disruptive Innovations and the Commercialisation of Technology
Authors : Tim Mazzarol, Sophie Reboud
Published in: Workbook for Entrepreneurship and Innovation
Publisher: Springer Nature Singapore
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Abstract
This chapter examines the role of innovation as a key economic driver and the nature of radical or disruptive innovations as a major source of new technological products and processes. It examines the theory and practice of strategic management of innovation, and the generation of innovation value through the adoption of a Blue Ocean strategy. Technological innovation involves significant improvements in product or process performance and generally has a higher level of risk associated with it. Historically, technology has played an important role in the success of entrepreneurs, but in recent decades it has accelerated in its importance.