2016 | OriginalPaper | Chapter
‘Yo Krispy Kreme, I Don’t ‘Like’ Your Donuts’: An Empirical Investigation into Complaint Management in the Context of Social Media
Authors : Golbahar Shakerin, Ben Marder, C. J. Chris Archer-Brown
Published in: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Publisher: Springer International Publishing
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