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2015 | OriginalPaper | Chapter

A Conceptual Model of Online Game Continuance Playing

Authors : Fan Zhao, Qingju Huang

Published in: Human-Computer Interaction: Interaction Technologies

Publisher: Springer International Publishing

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Abstract

Today’s online gaming customers are very demanding, hence there is a need for the game vendors and developers to understand and keep pace with customers’ demands. The purpose of this paper is to survey the current literatures and summarize the reasons why users tend to play a certain online games longer. In this paper, we propose a research model to predict online games continuance play. We believe this framework will help both researchers and practitioners in game research, design and development.

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previous chapter Gamification Effect of Collection System for Digital Photographs with Geographic Information which Utilizes Land Acquisition Game
next chapter A Lexical Analysis of Nouns and Adjectives from Online Game Reviews
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Metadata
Title
A Conceptual Model of Online Game Continuance Playing
Authors
Fan Zhao
Qingju Huang
Copyright Year
2015
Book
Human-Computer Interaction: Interaction Technologies

Print ISBN: 978-3-319-20915-9

Electronic ISBN: 978-3-319-20916-6

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-20916-6_61