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2017 | OriginalPaper | Chapter

A “Cult-like” Following: Nordic Noir, Nordicana and Arrow Films’ Bridging of Subcultural/Neocultural Capital

Author : Matt Hills

Published in: Cult Media

Publisher: Springer International Publishing

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Abstract

Work on “Nordic Noir” in the UK has focused on channel brands such as BBC Four whilst downplaying Arrow Films’ participation in Nordicana and its distribution of TV shows on DVD/Blu-ray. I will re-open the question of Arrow’s agency as a distributor (Wroot 2015), addressing how Arrow Films has sought to materially channel fan affects via Nordicana and DVD signings. Arrow’s involvement in Nordic Noir as well as B-movie/genre cinema suggests that the label needs to be theorised as multi-discursive in terms of its “cult positioning” (Mathijs and Sexton 2011: 238). Arrow’s championing of Nordic Noir can be read as a mode of “cult-art” TV that combines emergent cultural legitimacy and fan-cultural appreciation through distribution and branding, yet without clear subcultural capital.

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Metadata
Title
A “Cult-like” Following: Nordic Noir, Nordicana and Arrow Films’ Bridging of Subcultural/Neocultural Capital
Author
Matt Hills
Copyright Year
2017
DOI
https://doi.org/10.1007/978-3-319-63679-5_4