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International Journal on Interactive Design and Manufacturing (IJIDeM)

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19-01-2020 | Original Paper

A customised virtual reality shopping experience framework based on consumer behaviour: 3DR3CO

Authors: Alaa Elboudali, Améziane Aoussat, Fabrice Mantelet, Julien Bethomier, Florian Leray

Published in: International Journal on Interactive Design and Manufacturing (IJIDeM) | Issue 2/2020

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Abstract

This paper explores the diverse techniques used by brick-and-mortars and e-commerce platforms through interactive content to trigger emotional responses that bolster purchase intentions. Due to a saturated and competitive market both entities are constantly in search of novel technologies to overcome limitations and distinguish themselves. The continual development of virtual reality (VR) solutions, makes it a perfect platform to develop a synergy between e-commerce and brick-and-mortar channels. The research analysis in this work highlights the main motivational drivers of consumer behaviour and how a personalised VR shopping solution can be used to promote purchasing. This work proposes a framework that incorporate a set of VR solutions to gain consumer insight through consumer interaction analysis in a VR shop (v-commerce). This framework contributes to the identification of consumer preferences and early stage design insights to personalise the VR shopping experience to entice purchase intentions.

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Title: A customised virtual reality shopping experience framework based on consumer behaviour: 3DR3CO
Authors: Alaa Elboudali
Améziane Aoussat
Fabrice Mantelet
Julien Bethomier
Florian Leray
Publication date: 19-01-2020
Publisher: Springer Paris
Published in: International Journal on Interactive Design and Manufacturing (IJIDeM) / Issue 2/2020
Print ISSN: 1955-2513
Electronic ISSN: 1955-2505
DOI: https://doi.org/10.1007/s12008-020-00645-0

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